Since the release of the a7RIII, both Canon and Nikon have released multiple cameras in their own full frame mirrorless universe (a space previously dominated by Sony), and, while the consensus remains that none of the Nikon Z cameras or the Canon R cameras are as complete as cameras like the Sony a7RIII or a7III, the a7RIV is clearly an attempt to Sony to further widen the gap with its competitors and maintain its market dominance. In some ways it is surprising that Sony has elected to replace the a7RIII so quickly (most Sony fans would have preferred the a7SIII first!), but after spending time with the new Sony a7RIV, I suspect that Sony is shaping a new market strategy with a couple of prongs. Sony has shown further signs of growth and maturity as an actual camera company, too, as they didn’t immediately abandon the a7RIII and continued to improve it via firmware updates, including the very significant Version 3 update that added several key features into the mix like real-time Eye AF, interval shooting, and Pet Eye AF. I liked it well enough that I immediately bought one (I had returned my a7RII loaner without a moment’s regret), and my a7RIII has served me faithfully for the several years. It had a little bit of everything: great sensor, great autofocus, great video performance, and improved ergonomics. It took a deeply flawed camera (though with some great strengths) in the a7RII and turned it into the most complete camera on the market at the time. The Sony a7RIII was the camera that really made me believe in Sony.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |